It is not usual to find that the same line of action and thought will impregnate a trademark in a city. Rarer still is that one person can exercise a decisive influence on it. However, that is the case of Punta del Este and the architect Martín Gómez. Obsessed by being able to contextualize his works within the landscape in which he is immersed, Martín Gómez takes his work for more than just simple orders. They turn into a complex process in which the architect, interior, landscape and graphic designer tasks overlap. His projects are tinted with an originality that mainly parts of the use of natural resources in direct communication with their surroundings. The most striking ability of his proposal is the talent to display in time a common thread throughout all of his projects, regardless of the type, the scale, the context or their materiality.