ICRAVE is a Manhattan-based branding and comprehensive design studio fueled by innovation and interaction. Since its inception in 2002, the name ICRAVE has become synonymous with creative energy-driven spaces that actively engage visitors in their environment. ICRAVE has established a high-profile client base in the hospitality and retail sectors. The studio is often called on to reinvent already successful brands and to take their designs to the next level. With every new project, there is an opportunity to design an experience – ICRAVE designers look at how customers will feel and interact in the space rather than just material applications. At the helm is Lionel Ohayon, one of the most renowned names in hospitality design. Over the last 8 years, Lionel, has grown ICRAVE from a two-person operation into a 27-employee, multi-million dollar business. A Canadian-born designer, Ohayon graduated from the University of Waterloo School of Architecture in 1994.