The form and positioning of the 130 meters high building are the impressive result of the vision of architects Peter Couwenbergh and Edgar Bosman of ArchitectenConsort. They chose a uniform, glass finish for the facade, which has resulted in an organically pure form. The undulating motion of the facades provides an optically changing primary form when passing the building. Combined with the reflection of the light in the glass, this gives the building a special, iconic appearance. This dynamic appearance of GT Tower East is reinforced by the sight of the building, that seems to be dropping down below street level. As it were the building rises out of the Korean soil and then reaches upwards in a dancing movement, up into the infinity of the sky