addSoul design studio is the professional playground of designer Bo Virkelyst Jensen. After working almost 10 years in printinghouses and advertising agencies the company was established in 2008 to mainly focus on strategic identity design and illustrations related to this. addSoul design studio strongly believes, that businesses, services and products must have soul, because it is the soul, that attracts us to them. It is therefore addSoul’s essential task to find and reflect that soul, and by way of good design and clear communication to create meaningful and complete solutions, that people can remember, and will find themselves drawn to.