emphas!s is a multi-disciplinary, award-winning design firm that offers services in environmental graphic design, print communications, and website design. Founded in 1996 by designers Andrew Simons and Helene Benedetti, emphas!s practices design personally, with a collaborative spirit and good humor. At emphas!s, they believe there is beauty in simplicity, and that hard work and true vision are evidenced in the details. Their clients come first. They strive to communicate the clients distinctive character and ideas into the design solutions—not their own. How these ideas fit into the “big picture” —whether it be their clients’ business environment or the larger community in which they all work and live—drives their design philosophy and strengthens their client commitment. They understand how good design builds business, improves elationships, inspires greatness, and truly has the capacity to change lives. emphas!s has created comprehensive identity systems, print material and web designs for the private sector, public institutions and cultural organizations. They are creative problem solvers, also specializing in the built environment, signage, standards implementation, wayfinding and exhibits.