Massimo Marson, freelance graphic designer since 2005, becomes professional in 2008. He worked on different graphic issues and realized theatre posters and print-outs for Matutateatro acting company. Years ago he started operating in “public utility graphic” specially for cultural events with Italian Local Authorities. He also worked on Exhibition Design realizing stands for show rooms in cooperation with designer Flavio Cirinesi, for example “Casa Idea – House Design Show” 2008 and 2009 in Rome. On 2009 he got a full marks degree at the School of Architecture in University of Rome, where he studied “3D graphic” and, specially, his passion for Wayfinding Design with his professor Mr. Guida (www.studioguida. net). He considers wayfinding a fascinating field for its connections between Visual Orientation System and architectures in which they are used. With his activities he realized guides and Corporate Identities for informatics electronic and new economy Italian companies.