Pentagram is an international, multidisciplinary design consultancy. It was founded in London in 1972 by five partners: an architect, a product designer and three graphic designers. Each partner manages his or her own design team and projects but shares financial and administrative responsibilities with the others. The partners thereby retain the entrepreneurial spirit and creative freedom necessary to producing fresh, original work while receiving interdisciplinary support from peers. The Pentagram partners operate on an “equal among equals” philosophy that allows each partner to continue developing an individual reputation within the overall Pentagram umbrella. Since each partner brings different experience and capabilities to the firm, Pentagram is strong in many different design disciplines. It is able to manage projects ranging from annual reports and corporate identity programs to interior design, sign systems, exhibition design, and product design. Sometimes a large, inter-disciplinary project will involve several partners.