Che Liang was born in 1980 in Chengdu, China and graduated from Art College of Sichuan University. He has worked as a creative director for Chengdu Black Ants Design Co. after which he set up his own enterprise - Longsoon Brand Design Co., Ltd. Che emphasizes on the establishment and development of the brand vision and advocates its pragmatism. His works well combine the modern fashion and the cultural tradition. With the profound comprehension of Chinese culture and the acute artistic insight, Che is among the representatives of Chinese contemporary 1980s designers. During his career, he has won several international awards such as the winning prize for Italy Social Communication 50x70 Poster Contest 2012.