ma:d is a graphic design studio based in Pesaro, Italy. Founded in 2005 by Monica Zaffini and Massimiliano Patrignani. It is a dynamic, flexible team of professional designers which operates primarily in the cultural field and is specialized in corporate identity, books, exhibit/ installation and signage system design. In 2011 ma:d received the SEGD Honor award for the signage system developed for MAXXI, the National Museum of XXI Century Arts designed by Zaha Hadid. In the same year, during the ADI Compasso d’Oro Award - XXII Edition, the Honorable Mention 2011 has been assigned to ma:d for the project to be realized.