VCUQ Design Studio 2011 was formed as an academic studio comprising senior-year graphic design students at Virginia Commonwealth University Qatar. The student team liaised with a real-world client under the supervision of faculty members, Pornprapha Phatanteacha. Designers Khadija Safri, Mashaer Al Yaraabi and Arwa Al Sulaiti who had the responsibility for developing the project proposal, design strategy, conceptualization to create the final output. To increase the synergy of the project, Nawar al Mutlaq, Hamza Abdelal and Amira Dakhoury were taken aboard for the project and they facilitated in the design as well as in the final prototype. Khadija Safri, the project manager and designer describes themselves as a “multi-cultural design team, extremely passionate and meticulous with a dynamic collaborative environment.”