VC a Vannini + Cesaretti is a team of architects and designers specialized in exhibit design and identity design with a strong concern on innovation and research. In addition to original concepts focused on factors as space experience and brand identity, the firm offers full project managing from the initial proposal to detail. The firm is in charge of designing the communication architecture of commercial spaces and exhibitions, permanent or temporary, and of defining the identity of companies and institutions. Their work was selected for the ADI Design Index in 2004 and 2008 and shorlisted for Compasso d’Oro – the most important Italian award for design - in 2011. Among VC a Vannini + Cesaretti’s latest projects is the new retail identity for Ipercoop, the leading Italian hypermarkets chain. Paolo Cesaretti and Cristiana Vannini are lecturers at Scuola Politecnica di Design Milano and guest professors at Domus Academy and Politecnico di Milano.