Ekin Feng, a young designer, a Post-80s, is also the chairman of E&B decoration Singapore, which boasts 50 branches, 600 designers and 7 000 engineers. He owns the entrepreneurial ambition of Wenzhou people, and is often reported by media as a typical and successful entrepreneurial Post-80s at the same time, having been called a promising young CEO, the happening man, an ambitious designer and so on. Yet for his sharp words on the phenomenon of design circle on his blog, Ekin Feng has become controversial though attracted much attention.