Li Yizhong graduated from the Department of Architecture of Dalian University of Technology. He is director of China Institute of Interior Design (CIID). He founded Shenzhen Panshine Environment Art Design Co., Ltd. in 1998. He was invited to “APSDA Asia-Pacific Space Designers Association” and won the Best Design Award in Asia-Pacific region in 2008. In recent years, he mainly works on interior design of show flat, sales centre and club, and has accumulated a great deal of successful and classical works. He published Life of Sample and From B to A: Sales Centre Design Strategy.