Founded in 1988, Nick Bell Design’s early output included award-
winning cover designs for classical music labels and editorial
design. From 1997 to 2005 Nick Bell was Creative Director of Eye,
the influential international design magazine of critical writing.
The experience on Eye enabled the studio to develop a more
curatorial method of editorial design – one they have adapted very
successfully for the design of exhibitions, wayfinding schemes and
signage.
Nick Bell Design are visual communicators designing for three
dimensional interactive environments. They work with architects,
curators and museum directors to make museums absorbing and
inspirational places to be. They work with heads of marketing and
communications to help hone the voice that best captures an
organisation’s relationship with its people. And they occasionally
also work with publishers, editors and writers, to make books,
catalogues and magazines objects of beauty and substance. They
use design so that organisations can engage better and influence
more than they did before.
Their aim is always to make it easier and more appealing for people
to strengthen the connections they have with an organisation
(usually museums, visitor attractions and sometimes private
companies.) They do this by developing ways of communicating
that spark interest, encourage participation and provoke action.
They then embody the specific nature of this engagement through
a distinctive graphic personality: a visual identity played out through
exhibition design, wayfinding, editorial design (both printed and
online) and marketing.
Nick Bell Design’s approach is curatorial: design utilised to exercise
meaning from effects as opposed to effects for their own sake. An
approach that, should it matter, has won them many awards.