Simon Chong, Design Director of Hong Kong Simon Chong Design Consultants Ltd., a well-known Hong Kong designer, Master of Nottingham University, has been working on the research of Chinese National Culture, described by media as the best Hong Kong designer to integrate both of Chinese and Western culture with contemporary design. In the early 90 s, he resolutely resigned a well-paid job from JPMorgan Chase & Co, and founded his first design company in Hong Kong. Since the foundation, branches opened in Hong Kong, Shenzhen and other places. Mr. Simon Chong led his international team, successfully created numerous projects with international quality, effortlessly blending creativeness with functions, simple with sumptuous, classical and modern, Chinese and Western-style combination to achieve the ultimate. After 20 years of development, his works have spread all over China, Japan, Southeast Asia or even Europe with good reputation lots of the works have won awards and hot attention by media from home and abroad.