Pitsou Kedem Architects was founded in 2002. Today the office employs 8 architects (Irene Goldberg, Nurit Ben Yosef, RazMelamed, Noa Groman, Ran Broides, Hila Sela, Omer Dagan, and Tamar Berger). The office was established by Pitsou Kedem, a graduate of the Architectural Association in London who also mentors final projects at the Technions Faculty of Architecture. The office has won, two years in a row, the "Design" award and has been chosen as the Architects Office of the year in the "Private Construction" category by the magazine "Construction and Housing".The office has designed dozens of private projects as well as commercial projects (Amongst its last projects were the flagship store for B&B Italy, a boutique hotel in the prestigious Rothschild Boulevard and an events hall in Ben Avidor Street ). The design was one using a minimalistic architectural language based on principals of restricted formality that combine together to produce one clean, coherent and harmonious language. Above all else, the aim is to preserve his architectural language and his own architectural vision in all of his projects.