Sardine graphic design studio, as the name suggests, is a small creative business managed by Hayden Goodall and Denise Lane. Together, the partners possess over 25 years’ industry experience. Since launching, the brand has evolved significantly and maintains close working relationships with numerous starts up and small businesses, large corporations and government departments. Previous experience working for design, advertising and architectural practices enabled the partners to launch and operate the studio with confidence and clarity. Sardine’s knowledge extends through retail, wayfinding and heritage signage, visual identity systems, printed communication and publications. The partners’ creative and technical experience coupled with a strong network of professional suppliers and collaborators, guarantees that projects are followed through successfully from concept to production. The studio’s strength lies in framing, organizing and packaging ideas, products and information in visual terms. The studio bases its success on how well the client’s message communicates with its intended audience. Development of trust between the partners and clients is paramount to the success of the business and ensures creative and relevant design outcomes. Importantly, Sardine’s sound methodology and passion for design ensures that creative solutions are strategically driven and are specific to its clients needs.