Andaz Amsterdam is designed to be a sophisticated hotel that has the relaxed nature of the people and the city in which it lives. Specifically, the imagery of historic books about and from Amsterdam serves as inspiration for the wallpaper and other graphic décor, and creates a space the visitor to Amsterdam and offers an authentic local experience.
Wisdom from the books that once lived in the old library has been transferred to the walls to create a covering that talks about time and place. Reflected in large mirrors, this wall becomes an endless universe of knowledge.
On the back wall of each hotel room sits a giant photographic image known as a Connected Polarity. A connected polarity takes take two unsuspecting items in this case a fish head and an tail and stitches them together to create a new, surprising whole (the Amsterdam city logo is three xxx and if you look at them as embroidery stitches you can fit things together and connect them).
The idea stems from the notion that while Amsterdam is a creative and tolerant city, a city that is open minded enough to begin a conversation without preconceived ideas; it remains a constant challenge to stay this way. By embracing two opposites or two s that seem not to relate and showing how they can connect to become a unique whole we keep this special quality alive. Thus fish and spoon, fish and brush, fish and vase sit harmoniously on the walls of Andaz as one, demonstrating our mission to embrace the polarities within the city and to keeping an open mind.