Our idea was to develop a brand identity, d on typeface, which would resemlbe the ideals of fashion industry. The prolonged and narrow typeface symbolizes the common model shape. The tringles, on the other side, stand for luxury and gem stones. Furthermore,  trangles indicating different directions symbolize the wide coverage of the industry, from west to the east, from north to the south. This idea was further improved in a simple and at the same time smart logotype, the one that takes into account the readability aspect and aims high with its unique style.