Reform is an award-winning design studio d in Cairo, Egypt

It all started with a plastic bag. We believe that design can solve stubborn problems and thus we started from a major issue in Egypt: waste. One experiment after another, and after many design proposals, we came up with our first product ‘Plastex’. Plastex is a new eco-friendly material made by weaving discarded plastic bags. After winning several International Design awards for Plastex, all we wanted to do is continue delivering our messages through our designs. And thus Reform Studio was born.

Reform Studio aims to create responsible and thoughtful products. We design for a better life.